Case Studies

Case Study: Creating a Distinctive Market Stall for Maison Fresh at St. Lawrence Market

Posted on by LemonTree Products

LemonTree Products Delivers Modular, Rustic-Modern Display Tables for Toronto’s Historic Food Hall

Client Overview

Maison Fresh is a boutique produce vendor located inside the historic St. Lawrence Market in Toronto, one of Canada’s most iconic food halls. With a footprint of over 500 square feet, Maison Fresh needed to strike the perfect balance between accessibility and brand identity, creating a store-like environment that remained open and inviting to passing foot traffic.

Location: 92–95 Front St E, Toronto, ON M5E 1C3

Challenge

Maison Fresh required a display solution that addressed several key needs:

  • Spatial Definition Without Isolation: The layout had to visually define the shop’s space within the open market environment, without closing it off from surrounding vendors or visitors. Check out our Grocery Store Produce Display Ideas article to view more ideas.
  • Modular & Mobile: Since the layout would change regularly and the space might need to be packed up or shifted at the end of the day, mobility and flexibility were critical.
  • Visual Harmony with a Historic Setting: St. Lawrence Market is a heritage site, and Maison Fresh’s brand leans toward organic and rustic-modern aesthetics, so the design had to feel warm, natural, and consistent with the environment. Learn more about Lemon Tree’s top grocery store merchandising trends.
  • Display Capacity: The vendor needed to maximize produce display space in a compact footprint while maintaining an uncluttered, clean appearance.

Solution

LemonTree Products developed a comprehensive and stylish solution by mixing and matching display tables across product lines, all in the warm and textured Oregon Wood finish:

These products provided Maison Fresh with ample display capacity inside the booth, while maintaining a consistent design language across all visible units.

The combined solution delivered a flexible, cohesive, and professional layout while highlighting Maison Fresh’s organic branding and enhancing the customer experience.

Implementation

LemonTree Products collaborated with Maison Fresh to ensure a smooth and strategic rollout of their display setup:

  • Consultation – LemonTree reviewed the layout challenges and branding goals with Maison Fresh to identify the most appropriate product mix.
  • Customization – Oregon Wood finish and caster wheel upgrades were selected to ensure aesthetic compatibility and functional mobility.
  • Delivery & Setup – The tables were delivered and implemented quickly in time for store launch, creating a turnkey setup that could be reconfigured on the fly.

Conclusion

Through a smart combination of Harvest Wall, Harvest Market, Classic Wall, and Express Island Tables, LemonTree Products helped Maison Fresh create an open yet defined, mobile, and visually cohesive produce stall in one of the busiest markets in Canada.

Need help creating a custom retail layout that blends design and function?

Explore LemonTree’s produce display tables and solutions or contact us for a free floorplan and design consultation.

LemonTree Products

LemonTree is a leading designer and manufacturer of high-quality produce displays systems. We fabricate sleek and modern solutions that will improve your stores appearance, brand, and overall shopping experience. Your customers’ needs are our central focus, so we’ve designed our tables with multi-modular options to accommodate their preferences.