Case Study: Upgrading Display Aesthetics & Functionality for Certo Market

LemonTree Helps a Brooklyn Market Modernize Its Produce Setup with Custom Hybrid Harvest Tables
Client Overview

Certo Market is a neighborhood grocery store located in the heart of Brooklyn, New York, known for offering a curated selection of fresh fruits and vegetables. As part of their store refresh, Certo Market wanted to modernize their produce display area with a cleaner look and more functional design.

Location: 1274 39th St, Brooklyn, NY 11218

Challenge

Certo Market’s existing produce displays were made up of black wooden boxes grouped together. While functional, these units lacked both modern appeal and efficient use of space. The store’s main challenges were:

• Outdated Display Aesthetic: The original tables no longer aligned with the store’s desired image. They wanted a sleeker, more polished appearance that would elevate the overall customer experience.
• Ease of Maintenance: Wood surfaces were harder to clean and maintain over time. The team needed tables that were durable, hygienic, and easy to wipe down.
• Better Use of Vertical Space: Their existing setup didn’t make use of vertical shelving, limiting the amount of product they could display efficiently.

Check out our Grocery Store Produce Display Ideas article to view more ideas that help grocers upgrade their merchandising strategy.

Solution

To meet these needs, LemonTree Products recommended the Hybrid Harvest Island Tables, known for their combination of elegant design and functional shelving configurations:

• 13ft Hybrid Harvest w/Flat upper shelf
• 29ft Hybrid Harvest w/Flat upper shelf
• 29ft Hybrid Harvest w/Angled upper shelf

Key upgrades included:

• Upper Shelving for More Display Space: The added top-tier shelving, one flat and one angled, allowed Certo Market to showcase more items without expanding their floor footprint.
• Black Steel Paneling: To maintain visual consistency with their old displays, LemonTree customized the Hybrid Harvest tables with black steel paneling, offering a modern update that still aligned with the store’s brand identity.
• Durability & Easy Cleaning: The new tables are built for daily retail use with surfaces that are easy to clean, resistant to wear, and ideal for high-traffic environments.

This solution is a great example of how stores can implement top grocery merchandising trends while maintaining brand consistency. Learn more about LemonTree’s top grocery store merchandising trends
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Implementation

LemonTree Products worked closely with Certo Market to ensure the new setup was both practical and visually impactful:

• Consultation – The team assessed the store’s layout, existing table structure, and branding preferences.
• Customization – The black steel finish was added to mirror Certo’s prior visual identity while upgrading the form and function.
• Installation – The modular Hybrid Harvest units were delivered and installed seamlessly, enabling a fast and efficient transition with minimal downtime.

Conclusion

By choosing LemonTree’s Hybrid Harvest Tables, Certo Market was able to significantly upgrade the style, cleanliness, and merchandising potential of their produce department. With thoughtful customization and smart layout planning, the store now features a professional, flexible display system that supports both their brand and operations.

Looking to modernize your store’s produce displays? Explore LemonTree’s full range of customizable produce display merchandising solutions or contact us for a free floorplan and design consultation.