Excellent merchandising is the best way to set the tone of your customers shopping experience by creating a sense of excitement and curiosity in your store. When looking for ways to keep your customers coming back and shopping for longer in your produce department, you can’t overlook the importance of produce displays.
At LemonTree Products, we are a leading manufacturer of produce display shelving and know just how important merchandising is when it comes to standing out from your competition. In this post, we provide grocery store produce display ideas to help you lean into creativity and draw in your ideal customer.
Focus on Seasonal Products
Leaning into seasonal products is a great way to ensure that you are providing your customers with the produce items they want most. Whether you are looking to highlight in-season local produce or are stocking culturally relevant foods for celebrations, having what your customers want, when they want it, is essential. Be sure to highlight exciting produce to ensure your customers know you have it and are their go-to destination for the foods they value.
Our post, How to Boost Sales in the Produce Department offers additional insight into how having the right products and right produce display tables can improve your store.
Cross Merchandise Effectively
When you are looking for ways to improve your produce department displays, be sure to use cross-merchandising. When you pair complementary products with your produce, you can spark inspiration for your customers. Consider highlighting BBQ essentials with favorite summer fruits such as watermelon or pair bakery items with berries for creative dessert options.
There are endless possibilities for successful cross-merchandising. See our post, Cross Merchandising Produce: A Fruitful Approach to Retail Success, for additional insight into cross-merchandising.
Highlight the Natural Beauty of Your Produce
Ensuring that your produce looks its best and is accessible to your customers is one of the best ways to improve your produce department. There is no question that produce display racks and farmers market stands can help improve your stores’ functionality and appeal. Ensure that you are choosing the optimal display option to highlight each type of produce you have. Doing so will help to enhance the product’s natural beauty while also making sure your customers have no difficulties adding items to their cart.
Our posts, Lemon Display Ideas and Watermelon Display Ideas, highlight how you can optimize your produce display systems to make them easier to shop and more enticing to your customers.
If you are looking for a better way to display produce in your grocery store, LemonTree Products can help. Contact us today to book your complimentary design consultation and discover just how impactful our high-quality produce displays can be. We look forward to helping you make your grocery store your customers favorite.