How to Display Produce in a Grocery Store

If you are an owner of a grocery store or manager of a produce department, you may be wondering how you can improve the way you display produce. It’s no secret that an inviting and well-organized produce department can increase produce department sales. In fact, when merchandised effectively, the produce department is one of the most profitable sections in a grocery store. As it is typically your first chance to make an impression on a customer, you need to ensure that your produce department stands out. For this reason, focusing on making this area of your store both beautiful and functional is essential.

At LemonTree Products, we are a leading designer and manufacturer of high-quality produce display systems. We understand just how important your produce department is and are always looking for ways to help you make your produce department better. In this post, we provide helpful tips to help you improve your produce department, with a focus on produce display. Let us help you to stand apart from the competition and be your customers’ preferred store.

Fresh Produce Display Merchandising Tips

Produce departments are typically the point of entry for any customer visiting your store. To set the tone of their experience, you’ll need to put effort into your produce department’s function and atmosphere. Below are some grocery store merchandising ideas to help you get started with making your produce department the best part of your store.

Highlight the Natural Beauty of Produce – “B grade” produce can be more desirable when it is cleaned up and displayed to highlight its natural beauty. With produce display shelving and orchard bins that showcase your produce optimally, any produce can look enticing. Improve on your produce display appearance by ensuring it is stocked well, clean, and easily accessible to your customers. Don’t forget to highlight in-season produce that customers will naturally gravitate to and make use of cross-merchandising to spark their interest. Also, remember that great lighting can go a long way towards ensuring your produce looks ready to eat and highly desirable.

Get Creative – creativity can help your grocery store to stand out. When looking for a produce merchandising idea, consider leaning into colours or produce types that complement each other visually. Take into consideration holidays such as Eid, Chinese New Year, or any other celebration that may be approaching and add meaningful touches that show your customers you care about their needs. The atmosphere and appearance of your store will help it to stand out from big-box stores, making your customers more likely to return.

Have Attractive Produce Stands – you might be wondering why produce stands are so important to your store. At LemonTree Products, we know that by having beautiful produce stands that are also functional, you create a lasting impression on your customer. Solidify your brand image by choosing produce displays that highlight your store colours and make your store more attractive. When your customers love your produce department, they will spend more time and money in it. Our previous post, How to Boost Sales in the Produce Department offers additional insight into how your produce displays can make all the difference in your store.

Ensure Customers Can Shop Easily – overcrowded aisles that are difficult to maneuver or produce stocked in areas of the store that don’t make sense can be confusing to customers. Pair similar types of produce together to make them easier for your customer to find, such as fruits with fruits and root vegetables with other root vegetables. The layout of your store is just as important as the produce in it. Always consider how easy it would be for your customer to shop your entire produce department and consider what the natural flow through the department should be.

How Can I Improve Seasonal Produce Displays?

When produce is fresh and in season, you’ll want to highlight its natural beauty to entice your customers. Having produce display stands in prominent areas of your store is one way to ensure your customers can’t miss it. However, this is not the only way to highlight in-season produce. Our posts, Watermelon Display Ideas and Lemon Display Ideas, provide produce-specific display ideas that you can apply to any produce type that you wish to highlight in your store.

Is Cross Merchandising Effective in a Produce Department?

Cross merchandising is one of the best ways to boost sales in your grocery store and provide a valuable shopping experience for your customers. By pairing produce with other grocery items you can spark creativity for your customers and entice them to bring home products they may not have thought about otherwise. Examples such as hot dog buns or condiments displayed near corn or watermelon can inspire a summer BBQ. Our post, Cross Merchandising Produce: A Fruitful Approach to Retail Success, offers additional insight into how you can use cross merchandising in your store.

Which Produce Display System Is Best for My Store?

Independent and small grocery stores don’t always follow the typical blueprint of a corporate or big box store. When the size of a store or other layout restrictions are at play, knowing which produce display system to utilize can feel like a challenge. Thankfully, modular and customizable produce display systems from LemonTree Products can be used to enhance any space. Our post, Perfecting Your Grocery Store Floor Plan Design: Tips for Small Grocery Store Owners, provides insight into how you can improve the floor plan of your store and select produce display options that make sense for your unique space.

When it comes to knowing how to display produce in a grocery store, appearance is key. At LemonTree Products, we help grocery store owners optimize their produce departments with beautiful and functional fruit and veg produce display tables. Let us show you how you can transform your produce department with beautiful and functional produce display tables by booking your free produce department design consultation today.